Adriana Kertzer serves as General Counsel at Fluence, a company serving psychedelic therapy practitioners and researchers through responsible, evidence-based education, community, and professional support. She oversees all legal affairs and provides strategic counsel on corporate governance, compliance, and risk management.

Adriana began her career as a corporate associate on Simpson Thacher & Bartlett’s Latin American capital markets team before serving as Acting Assistant General Counsel at the Guggenheim Museum. She expanded her legal and strategic expertise through roles at the Cooper Hewitt Museum as a Curatorial Fellow, as Curatorial Assistant & Digital Strategist at the Museum of Arts and Design, and as Senior Advisor to the Senior Deputy Chairman of the National Endowment for the Arts during the Obama Administration. Adriana co-founded Plant Medicine Law Group, a boutique law firm specializing in novel mental health infrastructure.

Born in São Paulo, Brazil, Adriana brings a rich international perspective to her work. After attending an American international school, she embarked on a formative gap year across Israel, India, Algeria, Spain, France, England, and Italy. Adriana then moved to the United States to pursue a B.A. in Judaic Studies and International Relations from Brown University, a J.D. from Georgetown Law Center, and an M.A. from Parsons The New School for Design. Adriana is fluent in Portuguese and English, and conversational in Italian. Today she lives in New York City and the Catskills with her husband and two Havanese, Scotch and Cachaça. 

Adriana is passionate about mental health, community building, and Jewish contemporary culture. As a pioneering figure in the emerging field of Jewish psychedelia, she combines her expertise as an attorney, community organizer, and risk reduction advocate to create groundbreaking initiatives that honor both tradition and innovation. As founder of The Jewish Healing Society (JHS), Adriana is committed to ensuring there is a Jewish voice in psychedelic science. The project, still in its infancy, aims to provide a supportive environment for Jews in the psychedelic field while combating discrimination. Her cultural impact was recognized when JewWhoTokes (an Instagram account launched in 2016 as a celebration of Jewish cannabis and psychedelic enthusiasts) was featured in the "Am Yisrael High: The Story of Jews and Cannabis" exhibit at the YIVO Institute for Jewish Research, where she participated in the opening panel alongside other influential figures.

Adriana's scholarly contributions include her book Favelization: The Imaginary Brazil in Contemporary Film, Fashion, and Design, published by the Cooper Hewitt, Smithsonian Design Museum. More recently, she conducted groundbreaking research in Israel examining psychedelic-informed mental health responses following the October 7, 2023 attacks, with particular attention to Nova Festival participants who were under the influence of psychotropic substances during the Hamas attacks. Her findings appeared in Tablet Magazine as "The Worst Trip Ever" and in the academic journal "Voices: The Art and Science of Psychotherapy."